Namaqua was founded with a focus on crafting refined t-shirts, both in their material and technical cut, fit and drape.
The studio constantly reassesses the relationship between sustainable practices and materials, choosing to weave an in-house cotton fabric with a DNA specifically for the Nama T-shirt. The yarn used for weaving is a GOTS-certified organic Pima cotton.
Whilst there are ongoing debates about the use of organic cotton vs cotton
in the overall pledge to sustainability, the studio firmly believes in the growing systems used for organic cotton - systems that replenish and maintain soil fertility, helping build biologically diverse agriculture. Organic crops are also not treated with pesticides,
insecticides or herbicides. Not only toxic to the farmer, they are washed into
surrounding rivers and regional groundwater, entering every aspect of the ecosystem.
Namaqua ensured the cotton used is GOTS-certified. The Global Organic Textile Standard is a worldwide leading textile processing standard for organic fibres which includes ecological and social goals and is backed by an independent certification of the entire supply chain.
Namaqua opted to use organic Pima cotton rather than conventional cotton.
It has been cultivated since antiquity, but has been especially prized since a form with particularly long fibres was developed in the 1800s. Also known as extra-long-staple cotton.
Longer fibres result in a finished woven fabric that is naturally softer, stronger, and longer-lasting than one made of short-staple cotton fibres.
A longer fibre length also means that fewer shorter ends are exposed on the surface resulting in a smoother material that resists pilling and holds its shape.
For this reason, the studio was able to refrain from finishing Namaqua’s bespoke yarn with any chemical or silicones, normally used to add softness.
For a full-circle approach to sustainability, creating The Nama T-shirt from the
studio's bespoke yarn, and with proper care, means creating pieces that will endure, a t-shirt that can be passed on.
Packaging: the paper Namaqua has used for the shoppings bags and shipping envelopes comes from Forest Stewardship Council (FSC) certified forests, considered to be the gold standard in responsibly managed wood harvesting. We use recycled paper for our slogan stickers, and opt a for minimal aesthetic packaging that still optimises the user experience.
The bio-PP Fastener used to attached the hang tags, is made out of a proprietary blend of polypropylene material specifically designed to biodegrade in less than a year
when it is on soil, without leaving behind any harmful substances.
The technology used results in no micro plastics, means that when a fastener degrades
all that is left is carbon dioxide, water and microbes (biomass).
Loan Scheme: Namaqua is launching an item loan scheme,
starting with the studios pieces, for press, art galleries or collaborations.
Aiming to extend this initiative throughout the industry.
If you are a brand or PR, please get in touch
to collaboratively grow the scheme.